WOW is a pupil-led initiative where children self-report how they get to school every day using the interactive WOW Travel Tracker. If they travel sustainably (walk, cycle or scoot) once a week for a month, they get rewarded with a badge. It's that easy!
It's simple to run and children love talking part. Each year, the 11 WOW badges follow a new WOW theme, all of which are designed by pupils in our annual badge design competition. On average, WOW schools see a 30 per cent reduction in car journeys taken to the school gate and a 23 per cent increase in walking rates.
